Menu
HomeHome  ›  Articles and Publications  ›  POLICY PAPER: Health and Public communication in the era of conspiracy theories

POLICY PAPER: Health and Public communication in the era of conspiracy theories

Milan Urbaník in his policy paper addresses public health communication in the era of widespread conspiracy theories. He focuses on the vaccination against COVID-19 and presents the most important attributes of a communication campaign that would challenge disinformation surrounding the vaccination.

The Czech government is under increased pressure to persuade citizens to vaccinate themselves against Covid-19. The strong presence of anti-vaccination movements, as well as general scepticism of Czech public against vaccination represents a serious challenge for public communication. To communicate effectively in the context of conspiracy theories, the Czech Ministry of Education should follow simple best practices to persuade citizens to vaccinate. The messages communicated should be clear and simple, delivered by reliable and familiar messengers. Furthermore, the right channels should be considered, and various governmental institutions should be consistent in their messages. In addition to the short-term adjustments, the Ministry of Health should consider employing or training health communication experts that would design, pre-test and evaluate health campaigns to realise the full persuasive potential of health communication.

You can read the policy paper under the PDF button. 

 

 

Share on socials

Related articles

Aktuálně.cz: Good, but not very specific. Czechs missed a lot in von der Leyen's speech

Aktuálně.cz: Good, but not very specific. Czechs missed a lot in von der Leyen's speech

ČT24: How did the European commission under Ursula von der Leyen's leadership manage to overcome crises?

ČT24: How did the European commission under Ursula von der Leyen's leadership manage to overcome crises?

INVITATION: Café Evropa online: EU-Russian relations - rivalry, or partnership?

INVITATION: Café Evropa online: EU-Russian relations - rivalry, or partnership?

El País: The Sputnik vaccine, the new Trojan horse between the East and the EU

El País: The Sputnik vaccine, the new Trojan horse between the East and the EU

TA3: Summit of EU leaders begins, vaccination and vaccine exports will be discussed

TA3: Summit of EU leaders begins, vaccination and vaccine exports will be discussed

chevron-down
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram